For hundreds of years the diet industry has been selling us on ways of eating that are focused on “bettering” ourselves. But our food choices don’t just affect us, they affect our planet too. So we created the first diet important enough to do and delicious enough to actually stick to. Because at the end of the day, what good is a beach bod without a beach to go too?

We placed The Low Carb(on) diet where people were scrolling food trends and recipes, hitting the gym and grocery shopping. We then directed them to our hubs for all the tips, tricks and recipes they needed to try it for themselves.

We also released cheeky recipes and reminders throughout the year –like “The Healthiest Sandwich for the World” and “The BaeCon Basket” – to remind people that eating for the planet can be delicious.

Became the #1 antibiotic-free bacon in the US
366 million impressions
175 million completed views
661 thousand clicks to our diet hub

Skin cancer is one of the most common cancer types found in young adults aged 15-29. On top of that, melanoma diagnoses are rising and fewer biopsies are being done as a result of the pandemic. So to make people pay attention, we needed to take the problem out of the doctor’s office and make it something young people not only acknowledge, but look at.

Introducing the Self-Assessment Suit.

We used design to reimagine a standard diagnostic tool, then put it somewhere people would see it - on the beach. It’s the first-ever wearable early detection tool serving up essential education about the ABC’s of skin cancer right where the summer vibes are vibing.

In 2021, 85 million suspected pieces of child sexual abuse were found online. To visualize the scale of this problem, we created the “Unwanted Film Festival” - larger than all the world’s film festivals combined. Playing online everywhere. 24/7.

Using AI, we generated 85 million unique film posters in real time, each inspired by real survivor stories. 1 film poster being created every 2 seconds.

The campaign launched with an immersive experience in NYC during the Tribeca Film Festival and contextual OOH, and continues to live online at unwantedfilmfest.com

One Show
Silver, Design Spatial Design Experiential & Immersive Experiential & Immersive
Merit, Craft: Data Visualization

D&AD
Graphite, Spatial Design Installations
Shortlist, Digital Design Data Visualization

London International
Finalist, Creative Use of Data
Finalist, Public Service/Social Responsibility

Clios
Bronze, Creative Use of Data Creativity/ Storytelling
Shortlist, Creative Use of Data Visualization

Epicas
Bronze, Events

Marketing Awards
Best in Show, Public Service Advertising
Gold, Online
Gold, Experiential/Special Events/Stunts

Atomic
Silver, Engagement
Gold, AI

Vodka lemonade and summer go hand-in-hand. So in the dead of winter, we wanted to remind people they can get a taste of summer anytime.

The Loyal 9 Hotline is a real toll-free number that brings the heat all winter long. Get a taste of summer. For your ears.

Greenfield Natural Meat Co. is the first carbon neutral meat company in North America.

To launch the brand in the US and announce our news, we sent Eric Wareheim to the top of a mountain to announce that meat eaters no longer have to choose between their love of bacon and their love of nature.

In 2023, so many things that used to be table stakes feel out of reach. Owning a house, having kids, or retiring one day,

Questrade knows exactly how so many of us are feeling. They also know that with the right investing partner, what’s possible is entirely up to you.

One Show
Shortlist, Music Craft: Music Adaption - Song

Greenfield Natural Meat Co. is America’s first carbon neutral meat company. So how do you raise awareness of our unique claim AND drive people to shelf? You didn’t position yourselve as a meat brand, you position yourselves as a green brand.

And what do you get for making green choices? Rebates.

The Bacon Rebate is the first green rebate for something on your grocery list. Because if you get a green rebate for driving electric or using energy efficient appliances, you deserve one for eating carbon neutral bacon, too.

TRIGGER WARNING

For countless victims of child sexual assault, the original abuse is just the beginning of a cycle of revictimization. They have had to live their traumatic and tragic reality for decades due to social media platforms and tech companies that allow images and films of their abuse to exist online.

“Unwanted followers” gives a small glimpse of what it is like to live as a victim of child sexual assault who is haunted by this kind of material being unregulated on the internet.

2022 Clio Awards Bronze, Film Craft: Music
2022 One Show Merit, Film Craft: Music
2022 London International Awards, Bronze, Music Adaptation
2022 Campaign US Brand Film Awards, Shortlist, Not-For-Profit
2022 AICP Awards, Shortlist, Editing
2022 Applied Arts Advertising Awards Winner, Pro-Bono Video – Single
2022 MAD STARS, Shortlist
2022 Caples Awards, Shortlist, Branded Content, TV & Video
2023 Atomic Awards, Shortlist

Loyal 9 is not a seltzer. But in a seltzer-crazed world, everyone assumes it is.

So we enlisted Ziwe to call out bubbles and put them in their place. Anywhere but in a can of Loyal 9.

“Uber for pooping is here, and we can never go back” - Mashable

Finding a bathroom on the streets of NYC without having to buy a muffin is nearly impossible. If we can get almost anything on-demand, why not the one thing we need wherever we go — a clean, comfortable bathroom.

Charmin solved this common on-the-go problem with the world’s first-ever-on-demand mobile bathroom service. With the click of a button, we delivered private bathrooms to people where they needed them most – the streets of NYC – resulting in the best performing social campaign in the history of the brand.

3,000% increase in social impressions
1,2+ billion impressions in 48 hours
51 original media stories.

2018 EFFIES Finalist, Branded Utility
2018 REGGIES Silver, Local, Regional Market Campaign
2018 PRO-AWARD Gold, Best Vehicle Based Campaign
2018 PRO-AWARD Silver, Best Local Campaign
2017 EXPERIENCE DESIGN & TECH Bronze, Best Mobile Marketing Vehicle

Women make up nearly half of the NFL’s fanbase but have almost no representation when it comes to game commentary. As the official beauty sponsor of the NFL we decided it was time to take women off the sidelines and into the spotlight with the first-ever all-female football pregame show. A play that changed the game.

27 million total impressions
7 million unique Facebook views
421,000+ organic YouTube views

2018 CLIO Silver, Experiential 
2018 CLIO Bronze, Social Good
2017 CLIO Bronze, Branded Entertainment
2018 EX AWARD Best Sports Activation
2017 SHORTY Social Good
2018 PRO-AWARD Platinum, Best in Show
2018 PRO-AWARD Gold, Best Entertainment Sponsorship
2018 REGGIE Gold, Sponsorship and Licensed Property Campaign
2018 REGGIE Silver, Experiential Marketing Campaign

To celebrate 75 years of people bringing M&M's into their homes, we we tapped into reality TV culture and flipped the script – inviting people to get an exclusive peak inside the homes of the M&M's Spokescandies.

We turned a NYC warehouse into the characters apartment building - bringing to life their iconic personalities in their own IRL spaces, sparing no detail.

Via live experience and VR app, people could finally see how these characters live their lives when the cameras aren't rolling.

2016 EVENT MARKETER Gold, Best Digital + Live Campaign
2017 REGGIE Gold, Experiential Marketing Campaign (budget over $1M)
2017 PRO-AWARD Silver, Best Brand Awareness Campaign
2017 PRO-AWARD Silver, Best Use of Social/Viral Marketing

When Meghan and Harry broke the internet by announcing their departure from The House of Windsor in January 2020, Canada dominated the relocation conversation. So Canadian whisky brand J.P. Wiser’s decided to invite them to live somewhere they would feel right at home. Ish.

5M organic impressions in 48 hours

When wearing a mask became mandated in Toronto in July 2020, forgetting your mask was soon to become the new forgetting your keys.

The RioCan Mask Wall was an innovative local solution to a global problem. The interactive installation was made up of individually packaged and sterilized surgical masks, free for the taking. Every mask taken helped transform our message from one about protecting yourself, to one about working together to protect our community.

1.1 million views on TikTok
185+ likes
385k+ live impressions

2021 APPLIED ARTS Winner, Pro Bono Advertising Single

To launch Mill St. Organic on a national scale we wanted Canadians to know that a flavourful, better-for-you beer choice does exist.

We Make it Organic when we brew it so you can make any beer occasion organic, too.

Perfection is a process.

“Seeking Perfection” was a new iteration of the Patron Secret Dining Society that allowed diners to experience perfection like never before – by inviting them to be part of the process of finding, and crafting perfect cocktail pairings. This film announced the experience to potential attendees and drove them to follow our chefs on social to unlock content.

To launch Pampers new line of premium care diapers, we teamed up with Walmart to surprise unsuspecting Mom’s and change their perception of premium baby care.